Nov 18 • 20M

10 Reasons Why Every Business Needs a Podcast

From Podcasting and Platforms

 
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Chris Spangle
Politics is too personal for black and white thinking. Listen as regular people talk about big issues to help you understand the news to encourage you to serve the people in your life to affect change instead of seeking political solutions. Serve Your Circle. We cover news, culture, nonprofits and charity, history, libertarianism and nonviolence, faith, public policy, communication and podcasting, and more. Chris Spangle is the host of the Chris Spangle Show, History of Modern Politics, and Liberty Explained, podcasts on the We Are Libertarians network. He is also the co-host of the Patdown podcast, a comedy podcast with comedians Ms. Pat and Deon Curry. Chris Spangle has been podcasting since 2007, and now teaches podcasting at PodcastingAndPlatforms.com. He also hosts the public affairs radio show “We Thought You Might Like To Know...” on Indiana radio stations which focuses on nonprofits.
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Chris Spangle explains why every business needs a podcast as part of its content marketing plan.

1. Land meetings with potential clients you might not otherwise have an opportunity to meet.

2. Build a relationship with potential customers and existing clients in a more intimate medium - It’s more personal than videos or written blogs.

3. Easily break down the complexities of your industry in a fun way

4. Cheap content marketing! - How much does a slick video cost that 150 people will watch on YouTube? 

5. Build authority in your space.

6. Develop your presentation skills.

7. Build a community! 

8. Build online traffic.

9. Use niche interests to talk to the right people.

10. Character-based marketing is more effective than the old model of advertising. 

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